In his keynote, Julius van de Laar will share his extensive experience and expertise in US election campaigns. During the 2012 US election campaign, as Regional GOTV Director in Ohio, he actively led voter mobilization for Barack Obama in a crucial key state. His personal involvement gives us a valuable insight into the mechanisms and strategies of the US election campaign.
Julius van de Laar will take us into the "war room" of a multi-billion dollar presidential campaign to show how decisions are made at the highest level. He will also shed light on the role of big data and microtargeting in digital campaigning, highlighting insights for future campaigns. He will also give us an update on the state of the race for the White House four months before Election Day.
This keynote promises to provide a fascinating insight into the world of US election campaigns and the factors that influence the outcome of presidential elections.
