In his keynote, Julius van de Laar will share his extensive experience and expertise in US election campaigns. During the 2012 US election campaign, he actively led voter mobilization for Barack Obama as Regional GOTV Director in Ohio, in a crucial key state. His personal involvement provides us with valuable insight into the mechanics and strategies of the US election campaign.
Julius van de Laar will take us inside the "war room" of a multi-billion dollar presidential campaign to show how decisions are made at the highest levels. He will also shed light on the role of Big Data and microtargeting in digital campaigning, highlighting insights for future campaigns. Furthermore, he will provide us with an update on the state of the race for the White House four months before Election Day.
This keynote promises to provide an exciting look into the world of U.S. election campaigns and the factors that influence the outcome of presidential elections.
